In the early days of the pandemic,
no one knew what to do. Especially brands.
Then one day a 93-year-old woman
shared a simple request for more beer.
We responded to her, and then thought
“hey, maybe we could all use a beer.”
And we were right.
We launched the campaign on Twitter with the piece of film below, and it went viral from there.
(voiced by Paul Giamatti)