The 2020 Holiday campaign we all needed.
It was weird. It was joyous.
It was a snowman with beer jammed in him.
We created a 360º character-driven holiday campaign that birthed a holiday character even grown ups could love.
We also designed limited edition Beerman cans
We sent special Beerman ornaments to our favorite famous fans.
And inspired the world to make their own #Beerman.
The amazing team at Legacy VFX helped us bring our Beerman to life. Rather than going with a CG character, we leaned into the charm and silliness of a giant puppet and couldn’t have been happier with the results.